Marketing is to the broader strategy of promoting and selling products or services by understanding customer needs and delivering value to them. It encompasses market research, product development, pricing, and distribution to build brand awareness and attract customers. Marketing focuses on creating and maintaining relationships with customers and guiding them through the entire buying journey. Advertising, on the other hand, is a specific component of marketing that involves creating and delivering persuasive messages through various media channels (such as TV, social media, print, and online) to promote a product, service, or brand. The goal of advertising is to inform, persuade, and remind potential customers about offerings and drive action, such as purchasing or brand engagement.
Pricing Strategy
Setting the right price based on market demand, production costs, and competitor pricing to ensure profitability.
Campaign Strategy
Setting the overall goals of the advertising campaign, such as increasing brand awareness, and generating leads.
Distribution
Ensuring that products or services are available to customers through the right channels, whether in-store or online.
Ad Placement
Deciding where and when to deliver the advertisements to maximize reach and impact, whether through digital ads.
Public Relations
Managing a company’s image and reputation through media relations, events, and communication strategies.
Performance Tracking and Analytics
Measuring the effectiveness of ad campaigns through metrics such as impressions, clicks, conversions.
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